Viacom

Viacom (NASDAQ: VIA)
1515 Broadway,
New York,
NY
10036
MPAA member company: 
yes
Film labels: 
Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, Nickelodeon Movies
Other holdings: 
MTV and VH1, Logo, BET, Nickelodeon, Comedy Central, TV Land, Spike, VIVA, Paramount Television (production)
Top executive: 
President and CEO Philippe Dauman
Summary: 
Viacom's Filmed Entertainment division, chiefly Paramount, accounted for 23 percent of the company's $14 billion in 2014 revenue. The studio recently adopted a policy on tobacco depictions, yet its PG-13 tobacco impressions jumped from none in 2013 to 1.7 billion in 2014, right behind #1 ranked Sony and #2 ranked Fox. What do these individual corporate policies really amount to?
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
100% 100% 3 42 22 261 1
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
67% 80% 1 23 86 504 1
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom | Tobacco impressions by ratings (billions)
Viacom | Tobacco incidents per PG-13 movie
Viacom | % of PG-13 movies with smoking
Viacom | % of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
39% 83% 5 30 2,066 3,512 2
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
38% 67% 11 27 11,521 9,940 5
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Viacom|Share of all tobacco impressions delivered to moviegoers
Viacom | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
50% 81% 13 33 23,371 14,593 16
Viacom|Total movies with smoking
Viacom|Tobacco incidents by rating
Viacom|Tobacco impressions by ratings (billions)
Viacom|Tobacco incidents per PG-13 movie
Viacom|% of PG-13 movies with smoking
Viacom|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California