Disney

The Walt Disney Company (NYSE: DIS)
500 S. Buena Vista Street 
,
Burbank,
CA
91521-9722
MPAA member company: 
yes
Film labels: 
Disney, Lucasfilm, Marvel, Pixar, Touchstone
Other holdings: 
ABC, ESPN, Disney Channel, A&E, TV/radio stations, cruise line, theme parks worldwide
Top executive: 
CEO Robert Iger
Summary: 
Once upon a time, Disney contributed a major share of tobacco impressions, recruiting an estimated 290,000 new young smokers between 2003 and 2014. The company's tobacco content started to drop in 2005, after Disney adopted its first policy 'discouraging' tobacco in its movies and shed its chain-smoking Miramax division. By 2016, Disney says, no cigarettes at all will pop up in kid-rated films from Walt Disney, Lucasfilm, Marvel and Pixar. This welcome pledge omits Disney's Touchstone label, which has distributed PG-13 films with smoking.
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 0% 0 0 0 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
15% 0% 9 0 1,068 0 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney | Tobacco impressions by ratings (billions)
Disney | Tobacco incidents per PG-13 movie
Disney | % of PG-13 movies with smoking
Disney | % of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
12% 100% 5 4 3,895 2 0
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
13% 100% 5 34 9,629 133 2
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Disney|Share of all tobacco impressions delivered to moviegoers
Disney | Tobacco indicators
Films with smoking Tobacco incidents
average per film
Tobacco impressions
millions
Films with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
29% 92% 6 48 14,807 3,025 2
Disney|Total movies with smoking
Disney|Tobacco incidents by rating
Disney|Tobacco impressions by ratings (billions)
Disney|Tobacco incidents per PG-13 movie
Disney|% of PG-13 movies with smoking
Disney|% of all movies with smoking
Film data driven by Thumbs Up! Thumbs Down!, a project of Breathe California